Investor relations & product innovation updates from TasteForge

We are building a collaborative, FMCG product innovation platform with deep AI flows, guided decision support and predictive insights for faster, smarter product to market fit.

Why? Because 80% of all FMCG innovations fail causing billions in losses globally.

We are backed by public grants, angels and early clients, with platform deployed. Now raising to scale.

Request our investor short brief and stay updated on traction, tech, results and upcoming investment rounds.

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Closed NOK 10M in seed funding

Opened seed funding round NOK 10M

We are in the process of raising 10MNOK in strategic and soft capital to back a strong momentum to continue developing TasteForge, supported by solid investor and client traction

Improvements

  • Funding for AI, GTM, and team expansion
  • Supports enterprise onboarding and commercial rollout
  • Product module development runway will be extended with 12 months
Signed first two paying customers

Signed first two paying customers

TasteForge secured its first two paying clients in the Norwegian FMCG market, marking an important early milestone in our commercial validation.

Improvements

  • Confirmed product-market fit with real contracts
  • Activated pilot-to-enterprise onboarding workflows
  • Strengthens investor and partner confidence
Innovation Norway grant approved

Innovation Norway grant approved

We received FoU approval and grant financing from Innovation Norway, covering nearly half of our R&D activities moving forward.

Improvements

  • Reduces capital risk for new investors
  • Validates national innovation value
  • Accelerates module development and scoring engine
Launched pilot programs

Plattform blueprint mapped out and validated

Together with strong tech partner and co-investor, aligned with domain experts and market insight and validation, a complete platform with user journeys and business logic, ready for enterprise grade build.

Alpha platform released

Alpha platform released to pilot clients

TasteForge’s alpha version was released to pilot users with full idea validation, scoring, and dashboard functionality.

Improvements

  • Core innovation flow active from intake to scoring
  • First telemetry gathered on live concept testing
  • Enabled internal teams to work cross-functionally in one tool
Discovery sprint and market validation

Discovery sprint and market validation

We ran structured interviews and insight sessions with FMCG leads across R&D, brand, and innovation teams to scope the product.

Improvements

  • Identified consistent friction in concept validation
  • Prioritized MVP features based on stakeholder needs
  • Uncovered clear whitespace for predictive workflows
Angel funding

Received NOK 500K in angel funding

TasteForge raised an initial angel round to build the MVP, validate the concept, and prepare the first pilot pitches.

Improvements

  • Enabled early dev and scoring prototype
  • Funded founder runway and expert collaboration
  • Positioned for grants and follow-on capital
Core team and equity structure

Core team and equity structure finalized

Our founding team retains 85% equity. Advisors and key contributors formalized. A 10% ESOP pool is in place for post-seed growth hires.